This project was focused on promoting Stanley as a new product available for customization on the Custom Ink website. The idea behind the imagery was to showcase Stanley's history of industry leadership, as well as its design modernization and product variety.
We experimented with images depicting a 'Stanley Army' of products, ready to work hard and face any challenge the customer needed it for.
We wanted to showcase durability as well as variety
While customization was the service being sold, we also wanted to make sure that the Stanley brand was front and center, so by pairing it with designs focusing on community, teams, and brands we were able to create a narrative that Stanley is for everyone.
Paid and Organic Social Creative
General Audience Email Creative
