Website re-design and development
DESIGN BRIEF: Litter cleanup efforts and education have decreased litter in the past 5 decades, and with your help, we can do even more! You can contribute to a cleaner, healthier, safer community by helping us update our website and build a Pliking brand that will encourage a movement of litter awareness all over the world. You will make a difference while increasing your web design and marketing/ promotional skills.
ANALYSIS OF OLD WEBSITE DESIGN
The website has no real brand identity and there is no consistency of fonts or colors. The pages are very busy and have an overwhelming amount of information.
LOGO VARIATIONS
The Logo is clean and can lend itself to a broader landscape of participants. If we take out the 'Club of' we can apply it to the greater pliking movement. If a community starts a club we can add their town or city to make it more specific.
THE NEW WEBSITE CONCEPT
The landing page is bright, fun, and informative. The logo and the mission are prominent and there's an established style that will be seen throughout the website.
As you scroll down there is an immediate call to action.
The Litterati Challenge is an established mission to eradicate litter. If participants are unable to join a group or start their own, this is a way for them to contribute in a meaningful way.
While the focus of the website is for broader outreach, events specific to Ogden are a good way to showcase programs that other groups may want to create themselves. The Ogden City Pliking 27 Challenge was added to the homepage as a showcase event.
At the bottom of the landing page, there are links to pliking around the world, through links to specific case studies and social media outlets.