20 X 30/30 X 40 John Lewis 'The Gift List' Exhibit Booth
National Wedding Show 2014 - Olympia, London
DESIGN BRIEF: Design an exhibit space for 'The Gift List' a service provided by the John Lewis department store. 'The Gift List' is a registry service that assists in the communication of gift preferences to mark special celebrations. The design must be fun and eye-catching to differentiate 'The Gift List' from other registry services. The theme/ branding must be scalable for consistency when exhibiting at other events with different-sized floor plans.
DESIGN IDEA
Using the theme of a wrapped present, the ribbons create a frame around negative space that ultimately becomes the usable space inside the booth
In the rendered idea the space is divided into four sections. Two walls positioned inside the ribbon along the 30' span allow for graphic branding and product display. The open areas can be used for meetings and inspirational product layouts.
Modified design - 20 x 30 Footprint
The modified design has updated branding and a gift tag-style banner. The larger surface area of the gift tag banner allows for greater brand presence in a crowded exhibit hall.
Modified design - 30 x 40 footprint
The structure can be easily re-sized to fit a more rectangular-shaped space.
