2020 Annual Conference & Exhibition Show Look
Orlando Convention Center
DESIGN BRIEF: The American Water Works Association is an international, nonprofit, scientific, and educational society dedicated to providing total water solutions assuring the effective management of water. AWWA strives to make its annual conference and exposition robust with opportunities to address the desires of diverse attendees. With this in mind, create a conference theme using the tag lines 'Total Water Solutions' and 'Future so Bright'. The graphics must be colorful and eye-catching to help attendees navigate the vast space of the Orlando Convention Center.
DESIGN STRATEGY
Using the strategy of 'The Ripple Effect' the AWWA ACE Annual Conference becomes 'The Event' that is the catalyst for continuing 'actions' that ensure the industry's effective management of water.
GRAPHIC INSPIRATION
TAG FONTS
COLOR IDEAS
GRAPHIC IDEAS
THE SHOW LOOK
